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Property Investment in St Helens

One of the biggest factors in determining an ideal investment property is the location. St Helens is perfectly located allowing easy commutes to two of the UK’s largest cities, Liverpool and Manchester. The town is one of the most centrally located towns in East Merseyside with outstanding transport links and access to education making the area attractive to students, young professionals, and investors alike.

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Why invest in St Helens?

Once known as the gateway to the world, the northwest has excellent roots in a variety of industries – namely the logistics and manufacturing industries. St Helens is home to more than 300 manufacturing businesses that employ upwards of 6,000 people making the town an attractive place to set up for businesses from sole traders and entrepreneurs to large multi-nationals such as NGF and Nichols Foods who are proud to the call the town home.

St Helens is seeing tremendous economic growth and investment with the East Merseyside area experiencing a 40% increase in Gross Value Added (GVA) over the last 10 years. This growth has created the potential for 8,000 new homes to be built by 2033, highlighting the demand for housing as people flock to the area known as “The Northern Powerhouse”.

St Helens also boasts a healthy level of redevelopment with a proposed £300 million scheme to rejuvenate the town centre in order further attract people to this illustrious northern town. The scheme aims to create distinctive quarters from shopping and heritage to education and growth generating attracting areas for visitors, no matter their goals. The key developments will include enhanced shopping and leisure areas further improving the area’s economy.

Buy-to-let Property in St Helens

When looking at property price data from Zoopla, it is clear that the town has seen house prices soar in recent years creating an opportunity for investors to provide lucrative rental alternatives to residents in the area as they look for housing in the growing economy.

Not only does St Helens boast a booming economy and excellent industrial roots but it also has access to an excellent range of educational institutions. The town is situated within 30 minutes of 100,000 students attending any number of 12 universities and colleges, making the area ideal for student property investment opportunities.

There’s a little bit of everything in St Helens which makes the town an idyllic location for career-makers looking to escape the busy life of the city while also maintaining an easy connection through its transport links. The digital industry in the area is growing, and with the influence of the northern media powerhouses in Liverpool and Manchester, St Helens is primed to become the place to be for professionals in a wide range of roles and industries, once again highlighting the growing demand for housing and property.

Why should you consider a buy-to-let investment?

Property value change up 40.91% in the last 10 years.

Home to 4,500 businesses from sole traders to multi-nationals.

Average property rents of £577 pcm.

Liverpool skyline

St Helens’ Property Market

Demand for property in St Helens has grown in the last decade and is continuing to grow going forward with the potential for more than 8,500 new homes to be built by 2033. In addition to the growth of property demand, prices and rentals are also seeing growth in the area.

St Helens House Prices

According to data from Zoopla, the average price of property in St Helens currently sits at almost £165,000, an increase of 3.24% in the last 12 months or 23.47% in the last 5 years.

The demand for property in the area is also likely to impact the price of property which will be magnified by ideal positioning of the town between 2 of the UK’s major cities. The positioning of the town and the increasing trend of commuting to work from outside of the city is likely to continue to strain demand in the area and cause prices to rise at increased rates.

High street shops

St Helens Amenities and Transport Links


Besides from the attractive industry opportunities and attractive redevelopment schemes, St Helens also offers a large amount of green space, boasting more than 65% green and open spaces in the town – more than anywhere else in Merseyside. This plethora of green space is bound to attract swathes of people to the area looking to escape the concrete jungles of large cities.

The town is also home to the Saints Rugby League team who play in the state of the art Totally Wicked Stadium capable of seating 18,000 avid sports fans. Not only does the town have something for sport enthusiasts but it also has a bustling art and culture community consisting of a number award winning venues. From museums to cinemas, theatres and music venues. St Helens provides something for everybody.

Transport Links

Bus and a taxiThe East Merseyside area has some of the greatest transport links in the country and St Helens is no stranger to this accolade. The town is ideally located just 14 miles from Liverpool’s John Lennon Airport and 32 miles from Manchester Airport. Not only this, but the town is just 2 minutes away from the M6 and M62, so whether by road or by sky nothing is too far out of reach.


Regeneration and Investment into the Area

St Helens is seeing a large amount of investment, from the aforementioned town centre regeneration to businesses moving into the area generating jobs. One such example is the introduction of plans for a new 323,000 square foot Amazon sorting facility in the town which is set to create more than 250 new jobs in the town.

The goal of the massive town centre redevelopment is to transition into the modern age of shopping through new central apartments and the introduction of new shops, restaurants, and entertainment facilities. In order to achieve this goal, the town centre will be split into four distinct quarters; the Education Quarter, the Shopping Quarter, the Civic and Heritage Quarter, and the Growth Quarter.

Each area will feature a range of attractions associated with its focus in attempt to create spaces where people can enjoy all the things that they love.

Buy-to-Let Property Investment

Why Choose Pure Investor

We've helped over 300 investors since 2015...

Key to the success and growth of Pure Investor in recent years has been our location on the outskirts of Manchester. Strategically located to offer all our consultants easy access to Manchester, Liverpool, Sheffield and Leeds, we are regular visitors to all the major property developments within the key Northern Powerhouse destinations.

We are passionate about the growth and development within these locations, ensuring our consultants have a high level of expertise regarding the development opportunities within these key growth areas. For this reason, many investors choose to speak with Pure Investor first when considering property investment in the North England.

We genuinely believe in working with our clients, providing a high quality of service and information, allowing our clients to make their decision on a more informed basis. As a result of this, an increasing number of investors are choosing to return and utilise our services on an ongoing basis. This is something we are incredibly proud of, and which we are looking to continually improve on in the future.

If you are considering in investing in a property in the North of England, and don't fancy the 'hard sell' approach, please feel free to get in touch on either or Tel:0161 337 3890.

We look forward to hearing from you!

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