Nottingham has quickly become one of the Midlands’ most attractive locations for investors looking to expand their HMO portfolios. The cities property investment market is supported by a large student population, a growing professional rental market, and comparatively accessible property prices.
With a student population of more than 60,000 across it’s two universities, Nottingham has been recognised as one of the world’s top 50 student cities in the QS Best Student Cities 2026 ranking. This helps create consistent demand for well-located, high-quality shared accommodation across key areas of the city.
Nottingham offers a strong balance between rental demand and lower entry costs compared with many larger UK cities. According to the Office for National Statistics, the average house price in Nottingham was around £195,000 in early 2026, while private rents in the city continued to rise year on year. This combination of relatively affordable purchase prices and upward rental pressure can make HMOs particularly attractive.
Demand for Nottingham HMOs is further strengthened by the city’s diverse tenant base. Alongside students, the city attracts graduates, young professionals and key workers who are often seeking flexible, affordable accommodation close to transport links, employment hubs, universities and the city centre. With Nottingham Trent University alone reporting an international student population of around 6,000, investors can benefit from a broad pool of potential tenants looking for modern, well-managed shared living options.
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Key to the success and growth of Pure Investor in recent years has been our location in the North West of England. Strategically located to offer all our consultants easy access to Manchester, Liverpool, Sheffield, Leeds, and more, we are regular visitors to all the major property developments within the key Northern Powerhouse destinations.
We genuinely believe in working with our clients, providing a high quality of service and information, allowing our clients to make their decision on a more informed basis. As a result of this, an increasing number of investors are choosing to return and utilise our services on an ongoing basis. This is something we are incredibly proud of, and which we are looking to continually improve on in the future.
If you are considering in investing in an HMO property, and don’t fancy the ‘hard sell’ approach, please feel free to get in touch on either enquiries@pureinvestor.co.uk or call us on 0161 337 3890.
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