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How to Sell an Investment Property

Selling an investment property is a strategic financial decision, not just a standard property sale. You are selling an income-generating asset, so you need to consider tenants, rental yield and tax implications. You can sell with tenants in situ or with vacant possession, and success will depend on your preparation, your timing and targeting the right buyer.

Understanding your selling options

When selling an investment property, you can sell with tenants in situ.

This means that the property is sold with existing tenants and a rental income already in place, and the buyer will become the new landlord of those tenants.

When selling with vacant possession, a property is sold empty and the tenants will have left before completion. Tenanted properties can appeal to investors, as it can be much simpler and there is less risk of any income voids. Vacant property will appeal to a wider market and potentially attract higher offers.

Preparing your investment property for sale

Before marketing your property, review your tenancy agreements, including notice periods, break clauses and legal obligations.

Ensure the property is fully compliant with an Energy Performance Certificate (EPC), gas safety certificate, electrical safety checks and deposit protection documentation. Organise key documentation such as rental history, maintenance records and yield calculations to support buyer confidence.

You can then assess the condition of the property and decide whether to renovate or sell as is, bearing in mind that investors prioritise yield over cosmetic finish. When you decide to sell the property, you will need to communicate with your tenants fairly, transparently and respectfully to help ensure viewing cooperation.

Selling with tenants in situ

Selling with tenants in situ offers immediate rental income, which is attractive to investors. With no void period, the property generates income from day one, and the tenancy continues.

However, the buyer pool is smaller and limited to investors and access to viewings depends on tenant cooperation, with little control over presentation. This approach works best with strong yields, reliable tenants and a high-demand rental area. Specialist services like Pure Investor can connect sellers directly with active investors for faster, more targeted sales of tenanted properties.

Selling with vacant possession

When the property is empty, there is a much wider buyer pool that can include homeowners. Viewings will also be much easier as property owners can have full access and the opportunity to stage the property ready for to be seen. This can lead to a potentially higher sale price due to the increased demand.

However, it is important to remember that there will be a loss of rental income during the sale. Landlords also need to factor in the time that is needed to regain possession of the property through any legal processes. This means you can run the risk of some significant void periods.

Selling a vacant property works best when you have a lower rental yield property or a property that is suited better to owner-occupiers. It is also ideal in slower rental markets.

How to value an investment property

Calculating the value of an investment property can be difficult as there is a difference between the market value and the investment value. The market value tends to be based on comparable property sales, whilst the investment value is based on rental income and yield.

Yield is calculated by dividing the annual rental income by the property value. This is a system that investors use to assess their potential returns.

Factors affecting the value can include the location and demand, as well as tenant reliability, lease terms, the condition of the property and any local rental trends. Investors will therefore focus on the return on investment that they can expect and not just the appearance of the property.

Choosing the right selling method

How you sell your property can be just as important as the property itself, so you need to find a method that matches your priorities. You might take the traditional route of selling through an estate agent as you can benefit from wider exposure, however, the process is often slower.

Alternatively, you might want to consider an auction for a faster sale. This tends to be beneficial for properties that need work and motivated sellers. Direct buyers or cash buyers are another route to consider as these offer speed and certainty but usually come with much lower offers.

Specialist investment companies give you access to pre-qualified investor networks and more targeted marketing. Pure Investor is one such example as they can offer a specialist service that is focused on investment property sales. They have access to a database of active buyers and a streamlined process designed especially for landlords.

Timing the sale for maximum return

When deciding to sell an investment property, you need to think about the market conditions and make sure that you monitor property prices and interest rates to find the sweet spot. You will also need to align your sale with your tenants by looking at tenancy end dates and renewal periods.

Seasonality is also an important factor, as markets are typically stronger during this spring and summer. Your sale might also be part of a portfolio strategy to reinvest or release capital. The timing of your sale will impact on the speed of the sale and the price you are likely to get, so it can be a vital part of the selling process.

Common mistakes to avoid

Investors can come up against several challenges when selling their property, and legal misunderstandings tend to be one of the biggest concerns. It is therefore important not to ignore tenant rights or notice requirements. Poor communication with tenants can lead to difficult viewings and delays in the process.

You also need to ensure that you avoid overpricing your property by putting a value on it that is based on emotion instead of yield. Tax implications are another common pitfall, as many investors often forget to consider Capital Gains Tax (CGT) in their calculations. It is essential that you choose the right selling method as this can create a mismatch between the property and the type of buyer that you are aiming at.

Making the right selling decision

There is no single best approach when it comes to selling an investment property. You need to balance speed versus profit as well as the tenant situation, market conditions, and investment goals. Your exit strategy needs to align with your overall investment plan to get everything you want out of it. A well-planned sale will ensure that you get the maximum returns with minimal disruption and a smooth transition for both the seller and buyer.

Why choose Pure Investor?

The key to the success and growth of Pure Investor in recent years has been our location on the outskirts of Manchester. Strategically located to offer all our consultant’s easy access to Manchester, Liverpool, Sheffield, and Leeds, we are regular visitors to all the major property developments within the key Northern Powerhouse destinations.

We are passionate about the growth and development within these locations, ensuring our consultants have a high level of expertise regarding the development opportunities within these key growth areas. For this reason, many investors choose to speak with Pure Investor first when considering property investment in the North England.

We genuinely believe in working with our clients, providing a high quality of service and information, allowing our clients to make their decision on a more informed basis. As a result of this, an increasing number of investors are choosing to return and utilise our services on an ongoing basis. This is something we are incredibly proud of, and which we are looking to continually improve on in the future.

Please feel free to get in touch on either enquiries@pureinvestor.co.uk or call 0161 337 3890. We look forward to hearing from you!

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